Spring is fully underway (or almost done in the southern states) and most garden retailers are busy filling orders. But, now is the time to think about engaging customers after they make their purchase. At purchase is a great time to collect email addresses and ask customers to follow you on social media. Later this summer and even into fall, you can host online coaching sessions and virtual parties. It is a great way to stay connected with your customers, especially the new ones who found you for the first time this year.