Aaron Hendon is going to share all of his Traffic & Leads super secrets for us. If you are a realtor, you are going to get a ton of value out of this. Even if you are not a realtor, everything Aaron says to us today will definitely help you in business. So I’m going to bring Aaron on. He’s a real estate investor, author, educator, speaker and he’s killing it in the real estate market.

IN THIS EPISODE YOU’LL LEARN:

About Aaron’s book “Don’t Get Fooled Again”

About people making decisions based on irrational thinking and how it played into Aaron’s book

Insider secrets of a real estate agent

About Aaron’s online marketing campaign

About Aaron’s 4 separate audiences in his campaign

How he creates an audience through Facebook

What his Facebook ads look like

Why he starts with educational videos

About his Opt-in for his book through Facebook and who it goes to

Why he sends out personal responses to his opt-ins from his iPhone

About his drip campaign

The lifetime value of a real estate deal in Seattle

How his response rate, click rate and view rate are the same

Whether he is advertising on his Facebook fan page

Which tool he uses for the landing page of his book

About the ad Aaron is running for his opt-in

How he feels about his ad

What ad methods didn’t work for him

Which advertisements get better cost-per-clicks

About Aaron’s agency and how they market

How long his agency has been running

What a CRM (Customer Retention Database) is

Why his agency text messages their clients and how