In this episode we talk to Ella, an Online Marketing Executive from Sweaty Betty.

Things we cover:

-      Her route into Sweaty Betty

-      What is online email marketing, and where it can take you

-      Skills you need to have

-      Ella’s best advice and what to expect

-      Different types of marketing

The term “Marketing” has so many variations. In this episode we cover just one arm of it – Email. But we do touch upon, CRM (direct mail), influencer marketing, social media, digital ads, SEO.. these are just a few.

After talking with Ella we learn that you need some serious analytical skills, which is very handy to know, as well as fantastic grammar skills to work in email marketing.

For more info on email marketing, check out these links:

Sweaty Betty site – https://www.sweatybetty.com/about-us/careers

Getting into online marketing - https://www.theguardian.com/small-business-network/2016/apr/22/baffled-digital-marketing-seo-content

National Careers service - https://nationalcareers.service.gov.uk/job-profiles/marketing-executive

Questions and comments - [email protected]

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