You always hear the key to online marketing is content, but what does that really mean? How do you know if you have good content and how do you know if you’re reaching the right people? Content is not just text, it’s everything a brand does. It’s basically anything where a customer is engaging with your brand. Jenny Rooney, editor of CMO Network, shares some tips on how to make good content and optimize it to increase your reach. Amanda Slavin, CEO and founder of CatalystCreativ, a full service experiential marketing agency, says that you have to emotionally connect with your internal teams and with your audience to change the way they experience your brand. She shares the seven levels of engagement to guide you exactly how to do that.