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Online Media Math Explained (Risk - Reward)
What’s up, everybody?
Are you willing to do some math... for a change!?
I know the numbers I present may be confusing for some of you... or maybe all of you.
To be honest, they were for me.
It took me several years to truly understand the things related to affiliate marketing and media buying. But it was worth the time and effort!
Now I know how to make offers no one else is willing to and achieve huge margins taking such a risk!
And I’m glad to share my knowledge with you guys.
In this episode, I explain how the numbers work when measuring any media buy.
If you tune in, I’ll show you that the metrics are the same regardless if it is backed out into a CPM, CPC, CPL, or CPA.
At the end of the day, it all comes down to the RISK each side takes when doing a deal.
So, if you’re willing to risk acquiring some more numbers,
Let’s dive in!
Key Takeaways:
- Intro (00:00)
- Many people still don’t understand what I do (01:23)
- Four basic models to look at your media buy (05:23)
- Who takes the risk? (06:39)
- Conversion rate - a variable that can change everything (10:02)
- Same numbers - $100 CPA = $1 CPL = $0.20 CPC = $2 CPM (10:38)
- There’s not much risk when you know your numbers (13:50)
- Every placement on the internet has its value (19:36)
- How to make an offer no one else is willing to? (21:39)
- Where is traffic coming from? (24:01)
- Maybe you got to watch this ten times (25:50)
Additional Resources:
- Eric Beer’s One Affiliate Offer Challenge: View Now
- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here
---
Connect with Eric!
- Join Eric’s Text Community: 917-636-1998
- Eric’s website: https://ericbeer.com
- Follow Eric on Instagram: http://bit.ly/ericbeerinsta
- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M
---
Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.
If you haven’t already, please rate and review the podcast on Apple Podcasts!
https://podcasts.apple.com/us/podcast/performance-marketer
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By Eric Beer
5
9898 ratings
What’s up, everybody?
Are you willing to do some math... for a change!?
I know the numbers I present may be confusing for some of you... or maybe all of you.
To be honest, they were for me.
It took me several years to truly understand the things related to affiliate marketing and media buying. But it was worth the time and effort!
Now I know how to make offers no one else is willing to and achieve huge margins taking such a risk!
And I’m glad to share my knowledge with you guys.
In this episode, I explain how the numbers work when measuring any media buy.
If you tune in, I’ll show you that the metrics are the same regardless if it is backed out into a CPM, CPC, CPL, or CPA.
At the end of the day, it all comes down to the RISK each side takes when doing a deal.
So, if you’re willing to risk acquiring some more numbers,
Let’s dive in!
Key Takeaways:
- Intro (00:00)
- Many people still don’t understand what I do (01:23)
- Four basic models to look at your media buy (05:23)
- Who takes the risk? (06:39)
- Conversion rate - a variable that can change everything (10:02)
- Same numbers - $100 CPA = $1 CPL = $0.20 CPC = $2 CPM (10:38)
- There’s not much risk when you know your numbers (13:50)
- Every placement on the internet has its value (19:36)
- How to make an offer no one else is willing to? (21:39)
- Where is traffic coming from? (24:01)
- Maybe you got to watch this ten times (25:50)
Additional Resources:
- Eric Beer’s One Affiliate Offer Challenge: View Now
- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here
---
Connect with Eric!
- Join Eric’s Text Community: 917-636-1998
- Eric’s website: https://ericbeer.com
- Follow Eric on Instagram: http://bit.ly/ericbeerinsta
- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M
---
Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.
If you haven’t already, please rate and review the podcast on Apple Podcasts!
https://podcasts.apple.com/us/podcast/performance-marketer