This podcast talks about the Webage blog post "Online Promotion Challenges for Small Business Owners and Professionals" which outlines common challenges small business owners and professionals face when trying to promote themselves online. The post highlights the difficulties of managing time, staying abreast of the changing digital landscape and navigating the costs of online advertising. It also offers practical tips and solutions, such as focusing on specific platforms, automating tasks and asking for help when needed. Finally, the article offers customized strategies for specific industries, including healthcare, coaching and consulting.