For many contractors, reviews are the most important tool in showing trust to potential customers online, and for some, a bad review is like a bad spring break tattoo — it happened a long time ago, it won't go away, and it's hard to cover up. In this episode of EnCircled, Jake and Cory chat with Energy Circle local SEO specialists Ian Hammond about the importance of reviews, how Google sees reviews, how to get more reviews for your own business, and how to handle the negative ones when they come (and they will come). Plus, Senior PPC Strategist Cassandra Hutcheson wraps with Jake about your PPC analytics are like a Hollywood call sheet during "Sh*t Cassandra Says". 

If you've got questions for the Energy Circle team, we want to answer them on the podcast! Email your questions to: [email protected]