countries where online shopping figures can astound. On a single day in

2012, Chinese e-commerce giant Alibaba.com rang up more than US$3

billion in sales. This year, China's e-commerce market is expected to

become the world's largest. Felix Tan, from the Australian School of

Business, says developed nations can learn from this striking success.

Chinese e-commerce operators take a holistic view of business and gain

an edge with strategic management practices. Investment in partners

creates collaborators and the use of social media engages shoppers for

the long term. “The customer experience is very community-based and is

extremely rounded, very consolidated,” Tan says.