Videologist Grant Crowell (@grantcrowell) discusses online display marketing, video marketing and dovetails into social media compliance.  

Topics discussed include:  

Ethical issues surrounding undisclosed online advertisingResponsibility Google has to distinguish between paid and unpaid search listingsLack of evidence on the credibility of paid contentEthics of sponsored content and inconspicuous disclosuresUse of mobile apps to move unclear and inconspicuous paid contentCelebrities that disrespect the FTC Dotcom disclosure guidelinesJournalistic ethical breaches in the newsroomBroadcast disclosure double standardsEthics of social media endorsements versus mentionsEthics of journalism versus entertainment

  Referenced Podcasts:  

SEO for PR Tools and Tips from Search Engine Land editor Danny SullivanState of Sponsored Content with Steve Rubel

  Bonus Content:  

FTC Dotcom Disclosure Guidelines [PDF] NY Times: Disruptions: Celebrities’ Product Plugs on Social Media Draw Scrutiny TechCrunch's Michael Arrington fired by AOL?