Let’s take a walk on the dark side of marketing and look at what to do when things don’t go according to plan. This is tender territory, especially for us Soul-Sourced™ entrepreneurs. And it’s not a popular topic with the gurus who’d prefer to go the “make millions in a month” route - but you and I need a different set of rules. So today, I’ll talk about how to manage your ego when you don’t get the response you expect, plus I’ll give you some strategic ways to move forward with grace.

One of the biggest lessons I’ve discovered over my years of coaching and doing online launches is that sometimes shit just doesn’t work the way you want it to. That’s especially true for people in the beginning stages of their business.

Today’s topic is inspired by a message I received on Facebook that read, “I only had one person sign up for my thing. What do I do now?” 

So, I kick this off with a vulnerable story from my early music days. Then, I share the lessons I got that couldn’t have come any other way except the hard way.  (Plus, I’ll introduce you to Jim - a janitor I met who became a pivotal touchstone as my music career evolved toward success.) 

After, we’ll take a practical look at what to do in your own business when things don’t pan out as expected. You’re going to hear a different perspective on the value of your email list and how you approach it that could shift your business and how you approach sending emails.

I’ll walk you through the choices you have when you only get a couple of sign-ups or only person shows for your event. Plus, I’ll offer a couple of strategies for moving forward so when it happens (because it will), and now you’ll know exactly what to do.

Featured in this Episode

• On the Blog: Not Enough Readers, Fans, or Peeps: What to Do When Your Numbers Are Embarrassingly Low
• If you liked this episode enough to give the show a five-star review, head over to iTunes and let me know.
• Crack of Blue, from the This Time Last Year Album - Listen to the full song on Apple Music or YouTube Music