Making videos, podcasts, or blogs could be just what your career as a programmer needs. But it could also be a complete waste of time. Many programmers become influencers, but there are two very different reasons for doing so.

In this episode, I share the difference between being a pure influencer, or posting online for content marketing. Content marketing is helping people solve some problem they have with your content to encourage them to consider doing business with you.

If you're considering working for yourself by starting a software product company, becoming a consultant or freelancer, or selling courses on software development or engineering - becoming an influencer through content marketing is the key to making sales and actually having a business.

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You can also watch this episode on YouTube. 

Chapter markers / timelinks:

(0:00) Introduction (1:27) 1. The 2 Purposes of Online Content (1:31) 1.1 For Social Status and Influence (3:49) 1.2 Demonstrating Competence (6:09) 2. How Content Marketing Helps Your Career (6:14) 2.1 Getting a Better Job (7:38) 2.2 Sell Products and Services (10:03) 3. 5 Myths of Content Marketing (10:12) 3.1 Your Ideas Must Be Original (12:31) 3.2 You Have To Post Everywhere (13:40) 3.3 You Have To Post All The Time (17:04) 3.4 You Should Post a Variety of Topics (20:40) 3.5 You Must Post in All Mediums (23:51) 4. Building a Business Through Content (24:13) 4.1 Give Away Something Valuable (26:37) 4.2 Have a Contact Form (29:40) 4.3 Get Referrals Through Shares (32:53) Episode Groove

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