How belief in luck makes us bolder and better.

Richard Branson will be the first to tell you that he’s generally a lucky person in business and life.

An adrenaline junkie, he’s lived through several near-death experiences, including in the early ’70s, when he and his then-wife survived a shipwreck that no other passengers did by jumping off the boat in a storm and swimming to shore.

You can read the Nir And Far article on: Only People Who Believe in Luck Have It https://www.nirandfar.com/believe-in-luck-for-success/

Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/