ontap.daily — Monday, April 13th, 2026

In today's episode, John covers a jam-packed weekend of ecommerce news, from Shopify's biggest accessibility move of the year to a critical Google migration deadline that every merchant and agency needs on their calendar. The episode explores what it means now that Shopify has opened up native B2B features to all plan tiers, how Google's new Merchant API reshapes product data management ahead of an August sunset, and why AI-powered discovery — from Google's "Ask Maps" to LLM-driven shopping nudges — is changing how customers find and choose products.

• - Shopify extends B2B features (company profiles, custom catalogues, payment terms) to Basic, Grow, and Advanced plans — no Plus required

• - Shopify launches "Posts" for shoppable content in the Shop app feed and overhauls -POS cash management

• - Hyvä releases iPlusService X-Pay checkout integration for European Magento merchants

• - Google's Merchant API arrives in Ads scripts April 22nd, with Content API sunsetting August 18th

• - Google simplifies enhanced conversions to a single toggle

• - Google's "Ask Maps" creates new AI-powered local discovery opportunities

• - EcomFuel's 2026 trends report reveals growth–profitability tensions across 300 brands

Stay ahead of the latest ecommerce developments — visit www.ontapgroup.com for insights, strategy, and hands-on support.