In today's episode, John unpacks a pivotal moment in ecommerce: AI chatbots are becoming legitimate shopping channels, the digital advertising landscape is shifting beneath merchants' feet, and Shopify is quietly dismantling the barriers between its plan tiers. From a bridal retailer betting big on conversational commerce to Meta's historic overtaking of Google in ad revenue, this briefing connects the dots on the forces reshaping how products get discovered and purchased online.

Topics covered in this episode:

- David's Bridal integrates its catalogue into ChatGPT and Microsoft Copilot via Shopify's Agentic Storefronts — and why product data quality is the new competitive moat

- Meta on track to overtake Google in global ad revenue for the first time

- A wave of unexplained Google Ads disapprovals and looming mass arbitration claims worth billions

- Shopify opens key B2B features and checkout controls to all plan tiers

- Hyvä's Adyen Payment v2 checkout patch and Magento community developments

- Why your cross-border returns policy might be creating compliance risk in the EU

Stay connected: Visit [www.ontapgroup.com](https://www.ontapgroup.com) for more insights, analysis, and to connect with the On Tap team about your ecommerce strategy.