In today's episode, John breaks down the biggest ecommerce developments of the past 24 hours — from Adobe Summit's game-changing Brand Visibility Solution to explosive new antitrust evidence against Amazon.

With AI-referred traffic to retail sites up 269% year-over-year, the race to be seen by AI is heating up fast. John connects the dots between Adobe's new tools, IBM's GEO playbook, Microsoft's agentic web advertising suite, and what it all means for merchants trying to stay visible in an AI-first discovery landscape. Plus, the California AG's unsealed evidence against Amazon reveals how the e-commerce giant allegedly pressured brands like Levi's and Hanes to raise prices at Walmart and Target — and why channel diversification just became non-negotiable.

• Adobe Summit's Brand Visibility Solution and what the 269% AI traffic surge means for your brand

• The "bland tax" — why generic brands are disappearing from AI search results

• Microsoft AI Max and IBM's 12-part GEO playbook for the agentic web

• California's bombshell antitrust evidence against Amazon's pricing practices

• Lululemon's Mexico expansion and Primark's standalone spin-off

• Shopify's AI-powered app submission, InventoryLevel API updates, and checkout UX improvements

• Fresh Magento community modules from Mage Dispatch

Visit www.ontapgroup.com for more ecommerce insights, strategy, and the full On Tap content library.