1. Shopify B2B Now Free on All Plans — The Detail Building on the April 2nd announcement, here's what non-Plus merchants actually get: up to three active B2B catalogs, company profiles, Net 15/30 payment terms, volume pricing, ACH payments (US), and vaulted credit cards — live in the admin today, no apps required. Plus-only features remain: unlimited catalogs, direct catalog-to-company/location assignment, and partial payments/deposits. B2B ecommerce is roughly 5–6x the size of B2C, and this opens native wholesale tooling to merchants on plans as low as $39/month. For Adobe Commerce and Magento operators with simpler wholesale needs, the value comparison has shifted significantly.

2. 98% of Ecommerce Sites Can't Complete an AI Transaction A benchmark study of 345+ ecommerce sites found only 2% are ready for AI agent-driven purchases, with nearly one in three having no agent purchase path at all. Agentic commerce is already live — Runner AI has launched an autonomous ecommerce engine, Klarna is backing Google's Universal Commerce Protocol, and Profitero is warning brands to treat ChatGPT and Perplexity as digital shelf channels. The core problem: most sites are built for humans — JavaScript-rendered pricing, CAPTCHAs, multi-step checkouts, and unstructured product data.

The priority actions are to implement comprehensive Schema.org markup covering pricing, availability, reviews, specs, and shipping; simplify checkout flows to reduce agent failure points; and evaluate whether your product catalog is accessible programmatically via API. The analogy drawn: this is early-2000s SEO. Brands that got search-ready before Google dominated discovery built lasting moats. The agentic commerce window is open now.

Find out more at https://www.ontapgroup.com/