In today's episode, John breaks down the biggest eCommerce developments from the past three days, from ChatGPT Ads crossing the threshold into performance marketing territory to a sobering audit revealing why AI systems can't verify most businesses. He explores why Shopify's latest API "breaking change" is actually great news for data integrity, and why failed payments could be silently draining your subscription revenue.

Topics covered in this episode:

• ChatGPT Ads adds conversion bidding, geo exclusions, and bulk campaign tools - what this means for eCommerce advertisers

• The AI retrievability problem: why 71 businesses failed a basic AI verification audit

• Household income exclusions arrive in Google Performance Max campaigns

• Failed payments as a hidden driver of subscription churn, and how to recover the revenue

• UK retail data shows online outperforming the broader sector for a second consecutive month

• Shopify's GraphQL Admin API change: why silent failures are worse than breaking changes

• Alibaba expands agentic AI for B2B sourcing with the Accio Sourcing Toolkit

• Hyvä ecosystem updates across Default Theme, Theme Module, and UI Library

Whether you're evaluating new ad channels, auditing your payment infrastructure, or preparing for platform API changes, this episode has actionable insights you can use today.

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