In today's episode, John unpacks a growing blind spot in AI-powered search that most eCommerce businesses haven't spotted yet: ghost citations. New research reveals that up to 62% of AI search citations never name the source brand, meaning your content is helping shoppers make buying decisions while your brand stays invisible. John explains why this is a revenue problem, not a vanity metric, and what merchants can do about it. The episode also covers the AI H1 2026 halftime report, Hyvä's expanding AI ambitions with Claude Opus 5 support for Magento, Shein's mounting US regulatory and tariff challenges, Sainsbury's loyalty integration with Uber Eats, and a critical Amasty security advisory affecting 25 Magento extensions.

• Why 40-62% of AI citations are "ghost citations" that use your content without naming your brand

• The AI H1 2026 halftime report: what changed for eCommerce discoverability

• Hyvä AI Anthropic module 1.1.0: what Opus 5 support means for Magento merchants

• Shein's FTC investigation, $99M Q1 loss, and the impact of de minimis tariff changes

• Sainsbury's and Uber Eats: when delivery partnerships become loyalty integrations

• Amasty patches 25 Magento extensions, including one critical remote code execution flaw

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