In today's episode, John unpacks the biggest eCommerce developments from the past twenty-four hours, from groundbreaking pricing regulation to Shopify's international expansion moves and new research revealing how AI search favours the brands it already knows. With New Jersey becoming one of the first US states to outlaw personalised pricing, eCommerce merchants everywhere need to understand what's changing and why this matters well beyond one state's borders.

• New Jersey's Fair Price Protection Act: what it bans, who it affects, and why online retailers nationwide should audit their pricing tools

• Shopify Collective expands to 36 new countries - a new way to test international markets without the traditional overhead

• Shopify tightens collaborator security with detailed partner information on every access request

• One in four AI dollars wasted: a Harness report reveals the cost governance gap in enterprise AI spending

• AI models favour familiar brands - a new study shows the scale of brand bias in AI-driven search

• Google tests AI-generated descriptions in Shopping ads: what merchants need to watch

Whether you're evaluating pricing strategy, planning international growth, or managing your AI investments, this episode delivers the context and practical guidance to help you make better decisions today.

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