In today's episode, John breaks down how AI is fundamentally changing the way consumers discover products and brands, and what eCommerce merchants can do about it right now. From a groundbreaking million-keyword study revealing where search demand is actually going, to a DTC brand's IPO filing that reveals the power of organic customer acquisition, this episode connects the dots between data strategy, brand building, and the future of retail discovery.

• A million-keyword study reveals which ecommerce categories are losing search demand to AI, and what's replacing it

• Why proprietary data may be the most important asset in your AI visibility strategy

• Reformation's IPO numbers: the one statistic every eCommerce operator should know

• Target's marketplace expansion into K-beauty and trending categories with Forever 21 and Clarks

• StockX and Stitch Fix show how AI is moving from back-office tool to consumer-facing experience

• A Google Ads tactic that cut invalid clicks by 50%

• The latest on Exemplar Luxury Group's post-bankruptcy financial reality

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