In today's episode, John breaks down a new study showing that sixty-eight percent of Google searches now end without a single click to any website, and what that means for eCommerce brands relying on organic traffic. He explores how AI systems are quietly forming opinions about your brand and why your digital footprint matters more than ever. Plus, Connecticut becomes the second US state to crack down on personalised pricing, Hyvä ships a critical Klaviyo integration for Magento merchants, and Hasbro launches an AI studio that could reshape how brands show up in retail.

• Google zero-click searches reach 68% in 2026 - what eCommerce merchants need to do differently

• How AI builds brand impressions and why authority signals now drive discovery

• Connecticut and New York move to regulate dynamic pricing based on personal data

• Hyvä Checkout ships first-party Klaviyo Reclaim integration (v1.0.0)

• Hasbro's "Sixth Wall" introduces behavioural licensing for AI-powered retail experiences

• The overarching theme: control and transparency across the eCommerce landscape

New episodes daily. Visit www.ontapgroup.com for more insights on eCommerce strategy, technology, and growth.