In today's episode, John unpacks a pivotal day for eCommerce discovery as Meta launches AI Mode in Facebook search and Microsoft rolls out AI visibility reporting in Bing Webmaster Tools. Together, these moves signal that the way consumers find and evaluate products is fundamentally shifting, and brands relying on traditional search optimisation alone risk falling behind. The episode also covers a critical Shopify change, an honest reckoning from BarkBox's CEO, and what Dollar General's executive reshuffle reveals about the future of AI in retail.

• Meta's new AI Mode turns Facebook into a product discovery engine powered by public posts, Groups, and Reels

• Bing Webmaster Tools introduces Citation Share, Intents, and Compare features for measuring AI search performance

• Google Ads shifts Demand Gen billing to CPM for Discover view-through campaigns starting July 15

• Microsoft Ads expands LinkedIn targeting with job seniority filters for B2B advertisers

• Shopify's breaking change: metafields now require definitions for Customer Account API access

• BarkBox CEO admits the subscription model "the world has started to move past" - a cautionary tale for DTC brands

• Dollar General creates a Chief Data and AI Officer role, elevating AI to C-suite strategy

Visit www.ontapgroup.com to learn how On Tap helps eCommerce businesses navigate platform changes and build strategies for the AI-driven commerce era.