In today's episode, John unpacks a critical new study revealing that Google's AI Overviews recommend competing products 69% of the time, even when citing a brand's own content. Paired with Pew Research data showing 60% of Americans now read AI summaries in search results, the implications for eCommerce visibility are enormous. John explores what this means for content strategy and product discovery, and covers the tools that are finally making AI search performance measurable.

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  Why Google AI Overviews may be actively working against your content marketing strategy

  • New Pew Research data on mainstream AI search adoption across the U.S.

  • Adobe's new AI search visibility platform and what it means for brand measurement

  • Pinterest's experimental "Ask Pinterest" AI app and conversational commerce

  • StockX Live: live auction-style shopping comes to the resale marketplace

  • Shopify bulk queries now run 4X faster - practical impact for merchants at scale

  • Stitch Fix hires Walmart and Sephora veteran as Chief Product and Technology Officer

  • Why AI-powered product discovery is now a core ecommerce competency, not an emerging trend

For more insights on eCommerce strategy and digital commerce, visit www.ontapgroup.com.