Covering the full Friday-to-Monday window, today's episode dives into the developments reshaping how eCommerce brands advertise, build stores, and reach customers. John unpacks why OpenAI's international expansion of ChatGPT Ads Manager could signal the emergence of a major new advertising channel, what Google's automatic conversion-based customer list enrollment means for your data, and how a seemingly quiet Shopify theme update is laying the groundwork for AI-powered shopping experiences.

• OpenAI expands ChatGPT Ads Manager beta to UK advertisers - what it means for eCommerce ad spend

• Google Ads auto-enrolls advertisers in conversion-based customer lists and brings back Target CPA/ROAS naming

• Shopify Dawn 15.5.0 ships storefront events for AI agent cart interactions and new product disclosures

• Shopify API simplifies inventory management with removal of legacy error codes

• Magewire V3 reaches maturity milestone for reactive Magento interfaces

• Panth malware scanner launches for Magento store security

• Abercrombie expands wholesale with Hollister-to-Target partnership

• Bed Bath & Beyond acquires real estate platform in post-bankruptcy diversification play

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