In today's episode, John unpacks a pivotal data point reshaping eCommerce strategy: AI-referred traffic to retail sites has surged nearly 400% year-over-year, and it's converting significantly better than traditional channels. With Amazon Prime Day set to break records and new AI-powered tools launching across Reddit and Google, the race to be discovered by AI shopping agents is accelerating. John breaks down what it all means for merchants and what you should be doing about it right now.

• AI-referred traffic to US retail sites: the staggering growth numbers and why most product pages aren't ready

• Google's new LLM patent and what it signals about the future of brand identity in AI search

• Reddit's AI-powered advertising tools built on community conversations

• Amazon Prime Day projections: $26.3 billion and the apparel dominance story

• How retailers like BJ's Wholesale are using tariff refunds to cut consumer prices

• Magento Quality Patches 1.1.81 and why consistent patching matters

• Google Ads bidding changes that could affect your budget-limited campaigns
  

Want to learn more about how AI is reshaping eCommerce? Visit www.ontapgroup.com for insights, strategy, and hands-on support from the On Tap team.