In today's episode, John unpacks how AI is quietly becoming the most important sales channel for eCommerce brands, and most merchants don't even realise it. From the CommerceNext Growth Show, retail executives from Ulta Beauty, Stitch Fix, and Tapestry reveal how omnichannel strategy now includes AI assistants as a core channel. Meanwhile, Google drops a flurry of updates that make its AI-driven advertising more transparent and more powerful, and a legal ruling raises uncomfortable questions about who's responsible when AI gets it wrong.

• How AI recommendation engines are building "confidence profiles" of your brand, and why traditional SEO alone won't cut it

• Google Ads API v24.2: new AI transparency tools, Demand Gen Gemini-powered creative, and Merchant Center agency roles

• Hyvä Checkout Stripe 2.0.13: a significant payment architecture update for Magento merchants

• The legal case for AI content accountability: why governance matters now

• Allbirds completes its transformation into Smartbird, an AI infrastructure company

• Sephora rolls out quiet hours globally, proving customer experience fundamentals still matter

• Magento community highlights: module testing, Playwright automation, and Snowflake integration

Visit www.ontapgroup.com to learn how On Tap can help your eCommerce business navigate the AI-first landscape.