In today's episode, John breaks down the numbers behind Amazon's Prime Day and what they reveal about a shifting retail calendar, explores the macro signals eCommerce merchants can't afford to ignore, and covers a Hyvä release that quietly solves a persistent Magento pain point. With Prime Day now hitting 81% of Black Friday weekend spend and BNPL usage surging alongside rising inflation, the picture of the modern consumer is more nuanced and more strategic than ever.

• Amazon's Prime Day drives $26.4 billion in US online sales: a 9.3% year-over-year increase

• Why the dual-peak retail calendar demands a rethink of your annual planning

• Consumer spending rises while inflation hits a three-year high: what the numbers really mean

• BNPL orders jump 9.5% during Prime Day, signalling changing payment expectations

• Saks Global exits bankruptcy as "Exemplar Luxury Group" - lessons from a luxury collapse

• Hyvä releases CMS Tailwind suite for just-in-time CSS compilation in Magento

• Measuring AI search as a customer acquisition channel: why your analytics may be falling behind
  

Want to dive deeper into any of these topics? Visit www.ontapgroup.com for more insights, analysis, and practical guidance for eCommerce professionals.