In today's episode, John unpacks a packed day in eCommerce, from Amazon's surprise move to sell its AI shopping agent technology to any retailer through AWS, to Victoria's Secret posting a stunning Q1 turnaround powered by "promo detox." With Prime Day moving to June 23-26 and Google's May 2026 core update now complete, there's plenty for merchants to act on.

• Amazon launches Agentic Shopping Assistant on AWS and the 3.5x conversion stat that should get your attention

• Prime Day 2026 dates confirmed: June 23-26, with Amazon expected to capture 60.3% of US eCommerce sales during the event

• Victoria's Secret Q1 results: 15% sales growth, 20x net income surge, and how "promo detox" delivered 240 basis points of margin expansion

• Dollar General sees "accelerated" trade-down from shoppers earning over $100K - the middle market squeeze deepens

• Google's May 2026 core update is complete - what the ranking volatility means for your organic traffic

• Google Ads terms of service changes coming July 2026: expanded AI automation raises advertiser control concerns

• Microsoft's Web IQ: a new search service built specifically for how AI agents discover information

• Why choosing your strategic (lane, value, premium, or infrastructure) has never been more important
  

Want to learn more or discuss what these developments mean for your business? Visit www.ontapgroup.com.