In this three-day roundup episode, host John covers the most significant developments across the eCommerce world from May 8th to 11th. With Adobe Commerce and Magento Open Source 2.4.9 reaching General Availability tomorrow, Google deprecating FAQ rich results, and the broader shift toward AI-powered discovery, this episode breaks down what's changing, why it matters, and what merchants should do about it, starting this week.

Key topics covered in this episode:

• Magento 2.4.9 GA arriving May 12: PHP 8.4/8.5 support, Valkey caching, security hardening, and a practical upgrade timeline

• Hyvä theme compatibility considerations for the 2.4.9 upgrade

• Google's full deprecation of FAQ rich results and what it means for eCommerce SEO

• The shift from "rankings" to "recognition" as SEO's primary goal in 2026

• How to run prompt-level SEO experiments for AI search visibility

• Google Ads surfacing Tag Manager controls in-platform

• Whether eCommerce can save the USPS and why merchants should care

• Beardbrand's DTC expansion strategy after hitting a revenue plateau

• Lee Jeans put up for sale, Bob's Discount Furniture defying sector trends, and ThredUp's continued resale momentum

• Why platform modernisation, SEO adaptation, and content strategy are all parts of the same system
  

Want to learn more? Visit www.ontapgroup.com for insights, strategy, and expert guidance on eCommerce growth.