In today's episode, John unpacks a flurry of Google announcements that are quietly reshaping how eCommerce brands get discovered in AI-powered search, including a new trust signal that could give content-rich merchants a major edge. He also flags an urgent deadline that could wipe out years of advertising data and explores the battle between mass retailers fighting to own the beauty category.

• Google's new "preferred sources," perspectives carousel, "highly cited" labels for AI Overviews and AI Mode, and what they mean for product discovery

• The SEO-GEO gap: new research reveals what type of content actually wins in AI-generated search results

• Google Ads historical data deletion starting in June: what you need to export now

• Target and Walmart's aggressive push into beauty retail, with new staffing models and premium brand expansions

• Lululemon settles its boardroom feud with founder Chip Wilson after months of public tension

• Mage-OS 3.0, Magento 2.4.9, and Hyvä 1.4.6: the Magento ecosystem's most coordinated upgrade cycle in years

Whether you're optimising for AI search, managing ad campaigns, or planning a platform upgrade, this episode has actionable insights you can use today.

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