In today's episode, John unpacks one of the most significant developments for eCommerce merchants this year: Google has added AI shopping visibility insights to Merchant Center, giving retailers their first real window into how products perform across AI-powered shopping surfaces. Combined with new thinking on "brand depth" as the key to AI recommendations and Google's new AI-powered customer acquisition targeting, the landscape for being discovered online is shifting fast. The episode also covers Dick's Sporting Goods' launch of an agentic AI shopping adviser, Best Buy's incoming CEO declaring "we're not just a retailer anymore," new context on the Everlane-Shein saga, tariff refund updates, and a noteworthy Hyvä Checkout payment integration for Magento merchants.

• Google adds AI shopping visibility insights to Merchant Center, what it means and what to do now

• The "brand depth" framework: why your entire digital footprint determines AI recommendations

• Google's "new prospects" mode for reaching brand-unaware audiences

• Dick's Sporting Goods launches Coach by Dick's, an agentic AI adviser built on Adobe Brand Concierge

• Best Buy's CEO transition and the pivot to retail media

• Everlane-Shein acquisition: deeper analysis of what went wrong

• CBP tariff refunds climb to $85 billion

• Hyvä Checkout Airwallex 1.0.0 for Magento international merchants
  

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