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ontap.daily (May 4th 2026)


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In this episode, John unpacks the biggest eCommerce developments from the past three days, from a major advertising transparency update to the rise of AI-built tools and a symbolic farewell to one of the internet's oldest search engines. Whether you're managing paid media, thinking about operational efficiency, or planning your next platform upgrade, this episode has practical takeaways you can act on this week.

  • Microsoft Ads adds conversion and spend data to Performance Max placement reports, what this means for eCommerce advertisers and how to use it

  • The rise of "vibe coding" in eCommerce: why merchants are building their own tools with AI, and a practical risk framework

  • Google Ads API v20 sunset on June 10 - a critical deadline for anyone running custom integrations

  • Ask.com shuts down after 29 years, and what it says about the future of product discovery

  • Magento and Hyvä ecosystem updates: new developer tools, Hyvä Checkout 1.3.10, and the Magento 2.4.9 countdown

  • Estée Lauder's expanded restructuring cuts 10,000 roles, with 70% from physical point-of-sale positions

  • Carter's names its second CEO in twelve months: what rapid leadership turnover signals about retail strategy


New episodes drop daily. Visit www.ontapgroup.com for more eCommerce insights, or reach out to the On Tap team with your questions.

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