The advertising and commerce landscape just shifted in a big way. In today's episode, John breaks down three converging developments that signal a fundamental change in how consumers discover and buy products online, and what eCommerce merchants need to do about it right now.

• OpenAI's new self-serve ChatGPT Ads Manager: what it offers, early performance data, and why eCommerce brands should pay attention

• Google AI Max expands to Shopping campaigns with a new AI Brief tool for brand control

• Google's Universal Commerce Protocol (UCP) checkout moves from AI Mode into main search results - the rise of zero-click commerce

• A McKinsey/ICSC report forecasts US agentic commerce hitting $1 trillion by 2030, with 68% of consumers already using AI while shopping

• Why structured product data and feed quality are becoming the most important investments in eCommerce

• Hyvä Checkout Adyen Payment v2 3.0.4 released ahead of Magento 2.4.9 GA

• REI union boycott, Victoria's Secret activist investor battles, and what retail governance fights reveal about digital strategy
  

Whether you're running paid ads, managing a product feed, or planning your 2026 technology roadmap, this episode connects the dots between today's headlines and tomorrow's competitive advantage.

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