Howard Schultz rescued Starbucks from the brink of disaster during the 2007-2008 financial crisis. As Starbucks endured unprecedented upheaval, he was able to maintain the company’s core values while introducing some changes that would lead to ultimate triumph. Finding and eliminating inefficiencies in the supply chain was the most straightforward improvement that allowed for Starbucks’ turnaround. Management listened to internal feedback, as well as initiating a way for customers to suggest ideas directly to Starbucks. Introducing new machines and upgrading technology were other improvements that helped Starbucks return to prior levels of success. Values were always preserved through all the changes.

Onward Book Summary: How Starbucks Grew https://accessorytosuccess.com/blogs/books/onward