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This book by Howard Schultz, the former CEO of Starbucks, recounting the company's journey through a period of dramatic challenges and transformation. The book delves into the key decisions and strategies that led Starbucks back from near-collapse to renewed success. It offers insights into Schultz's leadership style, the company's internal struggles, and the innovative steps taken to re-energize the brand.
This book by Howard Schultz, the former CEO of Starbucks, recounting the company's journey through a period of dramatic challenges and transformation. The book delves into the key decisions and strategies that led Starbucks back from near-collapse to renewed success. It offers insights into Schultz's leadership style, the company's internal struggles, and the innovative steps taken to re-energize the brand.