Howard Schultz's memoir, Onward, recounts his journey leading Starbucks through a period of crisis and subsequent transformation.

The book explores themes of love, confidence, pain, hope, and courage, illustrating Schultz's personal experiences and business philosophies.

It details internal challenges faced by Starbucks, including a decline in customer satisfaction and financial performance, and the subsequent efforts undertaken to revive the company.

The narrative highlights Schultz's leadership approach, focusing on reconnecting with employees and customers, emphasizing ethical sourcing, and embracing innovation.

Ultimately, the podcast offers a case study in corporate revitalization and the importance of balancing profit with social responsibility.