“An actual human was trying to book a table at my non-existent restaurant.”How far can we get by lying? Freelance writer and film host Oobah Butler went from writing fake reviews on TripAdvisor to having the number 1 best, albeit fake, restaurant in all of London. His talk revolves around how a lie can go from being something abstract online to being executed in real life. In many ways, his case proves that we trust what we read online more than what we actually put into our mouths.