In this episode, Margherita and Abby sit down with Matt Hertz, founder of Third Person, to break down everything brands need to know before signing on the dotted line with a fulfillment partner.

From the "Goldilocks theory" of order volume and SKU complexity, to why culture fit can make or break an operation, Matt pulls back the curtain on what 3PLs won't tell you in the sales cycle — and what brands often get wrong.

In this episode, you'll learn:

• How order volume, SKU count, and fulfillment complexity should shape your 3PL search
• Why tech is non-negotiable in 2026 — and what to look for
• The cultural red flags to watch for before you commit
• What a healthy onboarding actually looks like
• How to tell the difference between growing pains and the wrong partner

Whether you're evaluating your first 3PL or wondering if it's time to make a switch, this episode is your roadmap.