Choosing a 3PL isn't just an operational decision, it's a geographic one. In this episode, 3PL Hub Founder Ryan Bennett, who has run over 200 3PL RFPs, breaks down why where you place your inventory is one of the most underleveraged levers in e-commerce. From single-node vs. dual-node trade-offs to the data signals that tell you when it's time to expand your footprint, Ryan makes the case that zip code is strategy. He shares how one brand cut shipping costs by 25% simply by adding a second location, and why brands that skip this analysis are quietly leaving margin on the table. If you're a founder scaling fulfillment or a logistics tech provider advising multi-location accounts, this episode will change how you read a map.