In this episode, I talk with the founder of Open Books MD, Chere Cofer. In

2013 the FDA approved 1,423 drugs. While that’s an excellent thing for

patients, it’s also a very daunting thing for physicians who need to figure

out a way to keep up. That’s where medical sales reps come into play. Open

Books MD is a digital platform that connects medical practices and the

medical sales reps that call on them, for the purpose of creating and

managing facetime interactions with the doctors.

Chere’s background as a pharmaceutical sales rep was where the idea for

Open Books MD was formed. She then spent 18 months developing the product,

and first launched in September 2017. She discusses an experience the

company had with a failed launch of their premium product, and how they

took customer feedback to rebuild.

Topics In This Episode

* Revenue strategy

* Size of the current team and positions to be filled

* How a larger team would allow for faster growth

* Failed launch of premium product, and the resulting rebuild

* Important lessons learned

* What is currently missing from the market and how Open Books MD will

fill that void