Ross O'Lochlainn, a marketing specialist and CEO of ConversionEngineering, merges his engineering background with his creative side to analyze marketing data and propose solutions to help education entrepreneurs and course creators sell their programs all year long, rather than just during high-cost, high-stress launches. 

Hosts Linda Claire Puig and Ari Iny explore with Ross how to harness the power of data to “blow up” your business, balance your income flow and sell without the launch model. 

In this episode, we discuss:

• Why running high-stakes, intensive product launches a few times is not always the best approach—and how to “even out” your promotional schedule for more steady effort and consistent revenue
• Ross’ 5 “Buy Now” triggers and how to use them to sell your products, services, and programs year-round
• The surprising truth about how long most leads take to make a buying decision. (This flies in the face of the standard internet marketing wisdom—and it’s the key to converting way more of your list into buyers.)
• And much more!

“You wanna be selling your approach, selling your reputation, selling your ability to get results, but doing that in a way where you are adding value to them.”  —Ross O'Lochlainn

Ross O’Lochlainn is a former engineer turned online sales expert, known as the Conversion Engineer. His specialty is identifying what makes things unique and effective in the world of direct response marketing. He’s best known for developing a proprietary system that helps education entrepreneurs and course creators sell without the launch model.

Resources or websites mentioned in this episode:

• Mirasee
• 6-Figure Newsletters
• Ross’s website
• Ross’s free gift

Credits:

• Guest: Ross O’Lochlainn
• Hosts: Linda Claire Puig & Ari Iny
• Producer: Linda Claire Puig
• Managing Producer: Cynthia Lamb 
• Executive producer: Danny Iny
• Audio Post Supervisor: Evan Miles, Christopher Martin
• Audio Post Production: Post Office Sound
• Music soundscape: Chad Michael Snavely
• Making our hosts sound great: Home Brew Audio

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Music and SFX credits: 

• Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Open Every Day (Ross O'Lochlainn) coming soon

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