Originally trained as a scientist, Jarah Meador now serves as the Director of Open Innovation Programs for the U.S. General Services Administration (GSA), overseeing Challenge.gov. Jarah and her team use prize competitions and challenges to engage the general public into solving the government’s most pressing problems. In this episode, Jarah shares why the U.S. government is turning to its citizens for cutting edge ideas, and why leaders need to invest in innovation culture within their own organization before seeking solutions from the outside.