What company doesn't run on open source? From the Open Source & Community chapter of <a href="https://everydeveloper.com/developer-marketing/book/">Developer Marketing Does Not Exist</a>, Adam discusses how to use the <a href="https://www.heavybit.com/library/blog/the-developer-content-mind-trick-for-signature-content/">Developer Content Mind Trick</a> to think of open source as a competitor.Adam also explains that the developer currency is knowledge (and altruistic knowledge sharing).

What company doesn't run on open source? From the Open Source & Community chapter of Developer Marketing Does Not Exist, Adam discusses how to use the Developer Content Mind Trick to think of open source as a competitor. Adam also explains that the developer currency is knowledge (and altruistic knowledge sharing).

What company doesn't run on open source? From the Open Source &amp; Community chapter of <a href="https://everydeveloper.com/developer-marketing/book/" rel="noopener noreferrer">Developer Marketing Does Not Exist</a>, Adam discusses how to use the <a href="https://www.heavybit.com/library/blog/the-developer-content-mind-trick-for-signature-content/" rel="noopener noreferrer">Developer Content Mind Trick</a> to think of open source as a competitor.Adam also explains that the developer currency is knowledge (and altruistic knowledge sharing).

*Open Source* as a Competitor

To reach a technical audience, you can’t bring typical marketing tactics. Developer Marketing Does Not Exist is a book and podcast to show you how to engage developers with meaningful content. It helps you dig deep to understand and communicate around developer problems, then guide them through a solution.

Share Open Source as a Competitor

Sign up to save your podcasts

Open Source as a Competitor

Open Source as a Competitor