If sudden misfortune were to happen to you today, will your family and business survive? In this episode, Eric Dunavant explains the importance of operating with certainty to better secure your chances of long-term success. Eric is the President at Paradiem, whose mission is to empower families and businesses to live a better story by being more intentional. The biggest mistake of many business owners is not putting certainty in place because of the firm belief that "I'm not going to fail." But often, they do fail! Who suffers the most during times of failure? The business owner themselves and their families. Do you want to learn how to operate with certainty to secure your business and your family on a long-term basis? Then this episode is for you. 

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