Chasing shiny tech without strategy is a fast track to wasted spend. In this episode, we explore how leaders can build a culture where teams are empowered to challenge hype and push back on fear-based decisions driven by competitor noise. From setting clear expectations at the top to reinforcing strategic alignment over trend-chasing, this conversation breaks down how to foster thoughtful evaluation instead of reactive implementation. Plus, we tackle the danger of defaulting to competitor behavior and the importance of focusing on your unique value, not what others appear to be doing.

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