Operations – BDR

BDR

In this episode of the Prime Resources Podcast, Santino Guandolo shares about streaming audio advertising, exploring its significance for contractors. They discuss the basics of streaming audio ads, their role in brand awareness, and how they can amplify other marketing efforts.

Santino emphasizes the importance of targeted advertising, comparing it to traditional methods like billboards and radio. The conversation also covers the effectiveness of retargeting, the selection of platforms, and the elements of a successful streaming ad. Finally, they highlight the need for a strategic approach to marketing and the future trends in streaming audio.

Listen here:

BDR’s Prime Resources Podcast host, Matt MacArthur, is senior vice president of training & marketing. Having worked in the industry for over two decades, he continually works with BDR’s trainers to improve training materials and class delivery. He leads the marketing department in developing marketing tools for BDR’s 50+ business training classes and coaching services, including the Profit Coach program.

Each episode of Prime Resources Podcast is dedicated to providing you with the knowledge you need to help your business achieve Prime results, with ‘Prime’ being the most flourishing stage or state.

The post Streaming Audio Advertising 101 first appeared on BDR and is written by Dakota Price.

BDR

In this episode of the Prime Partners podcast, Oksana Vlasenko, Vice President at Recruit4Business, discuss the critical aspects of hiring in the home service industry. They explore the challenges of finding skilled labor, the importance of recognizing red flags in candidates, and the traits that indicate a strong fit for a company. Oksana shares insights on the hiring process, including the significance of assessments, interviews, and onboarding. The conversation emphasizes the need for a structured approach to hiring while balancing speed and thoroughness to ensure the right candidates are selected.

An expert in human resources (HR) and employee hiring and retention, Oksana’s extensive trade background fuels her proven success in evaluating, recognizing and placing only the best and brightest job candidates – while using cutting-edge tactics to manage and develop employees. Oksana has over 20 years of experience as a Psychometric Personality Assessment Analyst, having reviewed and analyzed over 25,000 personalities. She is one of the co-founders of Recruit4Business, which provides HR and recruiting resources in the trades industries.

Recruit4Business

• Facebook

BDR’s Prime Partners Podcast host, Tyler Gunhus, is BDR’s Marketing Manager. He has over ten years of communications experience spanning print, broadcast, and product marketing. After graduating from Biola University with a Communication and Media Arts degree, Tyler joined a large media company, coordinating content creation, social media, and promotions. He joined the BDR team in 2020, helping lead the marketing strategy and execution, focusing on brand development.

In 2024, he became the host of the Prime Partners Podcast, which delivers insight into services, resources, and business practices that can help your company succeed faster.

Each episode features a BDR partner company or client who shares ways you can drive your company forward.

Want to learn more about the BDR SAI partner highlighted in this episode? Reach out to BDR’s Client Experience Coordinator, or go to: https://www.bdrco.com/partners/

The post Red Flags & Green Lights: What to Look Out for During the Hiring Process first appeared on BDR and is written by Dakota Price.

BDR

In this episode of the Prime Resources podcast, Todd Neely, head coach at BDR, discusses the importance of using data to make informed business decisions. He emphasizes the need for contractors to understand key metrics such as breakeven points, leading indicators, and financial benchmarks.

Todd shares strategies for tracking data effectively, the significance of timely financial statements, and how to use data to celebrate team successes. He also highlights the importance of transparency in sharing data with team members to foster engagement and drive results.

Listen here:

Todd Neely’s career spans diverse industries, from HVAC to manufacturing, where he honed his skills as a leader and strategist. Todd’s track record of accomplishments underscores his strengths as a professional. From orchestrating successful acquisitions to fostering cohesive teams and driving revenue growth, he has consistently delivered results. Certified as a “Continuous Improvement Master Trainer,” Todd prioritizes building robust and committed teams, ensuring sustainable business success. 

BDR’s Prime Resources Podcast host, Matt MacArthur, is senior vice president of training & marketing. Having worked in the industry for over two decades, he continually works with BDR’s trainers to improve training materials and class delivery. He leads the marketing department in developing marketing tools for BDR’s 50+ business training classes and coaching services, including the Profit Coach program.

Each episode of Prime Resources Podcast is dedicated to providing you with the knowledge you need to help your business achieve Prime results, with ‘Prime’ being the most flourishing stage or state.

The post Using Data to Make Better Business Decisions first appeared on BDR and is written by Tyler Gunhus (BDR).

BDR

In this episode of BDR’s Prime Partners Podcast, we sit down with Nathan Keller, Chief Sales Officer at Free2Grow, to unpack how Artificial Intelligence (AI) is shaking up the home service industry (especially HVAC, plumbing, and electrical)—without losing the human touch. From debunking myths to showing how AI voice solutions can enhance branding and personalization, Nathan makes a compelling case for why contractors shouldn’t fear the bots.

The conversation explores the evolution of AI-driven call services, how they stack up against traditional models, and what it takes to implement these tools to benefit your team and customers.

Whether you’re just curious or already testing AI tools, you’ll walk away with a clear understanding of the next wave of innovation—and how to make it work for you. Tune in to discover how AI is redefining service, not replacing it. You’ll learn what’s possible today, what’s coming next, and how to take your first (or next) step forward.

Nathan Keller is the Chief Sales Officer and co-founder of Free2Grow. Founded in 2019, Nathan has worked as a sales leader for many technology companies that saw successful exits over the past decade.
Free2Grow is a cutting-edge AI-powered voice-answering solution designed to streamline and elevate your business communications.

Free2Grow

• Facebook

BDR’s Prime Partners Podcast host, Tyler Gunhus, is BDR’s Marketing Manager. He has over ten years of communications experience spanning print, broadcast, and product marketing. After graduating from Biola University with a Communication and Media Arts degree, Tyler joined a large media company, coordinating content creation, social media, and promotions. He joined the BDR team in 2020, helping lead the marketing strategy and execution, focusing on brand development.

In 2024, he became the host of the Prime Partners Podcast, which delivers insight into services, resources, and business practices that can help your company succeed faster.

Each episode features a BDR partner company or client who shares ways you can drive your company forward.

Want to learn more about the BDR SAI partner highlighted in this episode? Reach out to BDR’s Client Experience Coordinator, or go to: https://www.bdrco.com/partners/

The post Practical Applications for AI in Home Service Businesses first appeared on BDR and is written by Erin Kunz.

BDR

In this episode of the Prime Partners Podcast, Ryan Fenn, CEO and founder of CHIIRP, discusses the importance of follow-up in business, particularly in the trades. Ryan shares his entrepreneurial journey, the significance of speed to lead, and how automation can enhance customer relationships. The conversation emphasizes the need for authenticity in marketing and the role of empathy in follow-up strategies. Ryan also highlights the tools and resources available through CHIIRP to help contractors improve their lead conversion rates and maximize their existing customer databases.

Listen here:

Ryan Fenn achieved seven-figure success by using text messaging and automation in his sales process, leading him to create CHIIRP to help other businesses achieve similar results. Passionate about automation’s impact on his career, he now focuses on helping service companies implement revenue-generating automation at every customer journey stage. As a husband, proud father of four, and entrepreneur, Ryan has helped over 1,000 companies of all sizes, from $100k to nine-figure businesses, implement marketing automation strategies.

CHIIRP

• LinkedIn

[email protected]
1-801-806-4808
Time Zone: MT

BDR’s Prime Partners Podcast host, Tyler Gunhus, is BDR’s Marketing Manager. He has over ten years of communications experience spanning print, broadcast, and product marketing. After graduating from Biola University with a Communication and Media Arts degree, Tyler joined a large media company, coordinating content creation, social media, and promotions. He joined the BDR team in 2020, helping lead the marketing strategy and execution, focusing on brand development.

In 2024, he became the host of the Prime Partners Podcast, which delivers insight into services, resources, and business practices that can help your company succeed faster.

Each episode features a BDR partner company or client who shares ways you can drive your company forward.

Want to learn more about the BDR SAI partner highlighted in this episode? Reach out to BDR’s Client Experience Coordinator, or go to: https://www.bdrco.com/partners/

The post The Art of Following-Up: How Contractors Can Unlock More Revenue Through Better Lead Conversion first appeared on BDR and is written by Erin Kunz.

BDR

In this episode of the Prime Resources Podcast, BxB Media Lead Marketing Coach Justin Ebright discusses the significance of online scheduling in today’s consumer landscape, emphasizing its transition from a luxury to a necessity. He explores the user experience, business opportunities, and the challenges faced during implementation.

Justin shares the importance of analyzing the scheduling process, the role of AI, and the need for effective vendor selection. Discover how to take the first step in online scheduling to maximize opportunities for your home service business!

Listen here:

Key Takeaways

Implementing Online Scheduling Time Stamps

Justin Ebright has been in the marketing arena for over 36 years. His ongoing expertise rests in client relationship building and retention, the teaching and education of marketing concepts to prospects and clients, and training marketing managers and their teams to identify marketing portfolios that work. Justin has helped build multiple micro-digital and traditional marketing agencies across the country. He was the president & CEO for 15 years of his first built agency before joining BxB Media in 2021. Since joining BxB, Justin has played a large part in their growth as a lead coach, mentor, and one of the founding members of the CHIIRP team.

BDR’s Prime Resources Podcast host, Matt MacArthur, is senior vice president of training & marketing. Having worked in the industry for over two decades, he continually works with BDR’s trainers to improve training materials and class delivery. He leads the marketing department in developing marketing tools for BDR’s 50+ business training classes and coaching services, including the Profit Coach program.

Each episode of Prime Resources Podcast is dedicated to providing you with the knowledge you need to help your business achieve Prime results, with ‘Prime’ being the most flourishing stage or state.

The post Implementing Online Scheduling first appeared on BDR and is written by Erin Kunz.

BDR

In this episode of the Prime Partners podcast, Peter Capuciati, chairman and CEO of Bluon, discusses the challenges faced by technicians in the HVAC industry and how owners and managers can provide a lifeline through innovative data access and support.

The conversation explores the evolution of technician training, the generational shift in the workforce, and the impact of Bluon’s solutions on business efficiency and technician performance.

Listen and discover how investing in technician support leads to happier customers, more technician retention, and more successful business returns.

Listen here:

• Technicians are underserved in terms of support and data.

• 00:00 Introduction and Background

As chairman and CEO, Peter Capuciati is responsible for Bluon’s overall vision and business strategy. Peter’s unique “bilingual” background—as a nuclear physicist from Columbia University and a seasoned entrepreneur with decades of experience navigating over $20B in deals—gives him a truly unique perspective on fully understanding the company’s technical and business sides.

Bluon

• Facebook

Peter Capuciati

• LinkedIn

[email protected]
1-855-425-8686
Time Zone: PT

BDR’s Prime Partners Podcast host, Tyler Gunhus, is BDR’s Marketing Manager. He has over ten years of communications experience spanning print, broadcast, and product marketing. After graduating from Biola University with a Communication and Media Arts degree, Tyler joined a large media company, coordinating content creation, social media, and promotions. He joined the BDR team in 2020, helping lead the marketing strategy and execution, focusing on brand development.

In 2024, he became the host of the Prime Partners Podcast, which delivers insight into services, resources, and business practices that can help your company succeed faster.

Each episode features a BDR partner company or client who shares ways you can take your company forward.

Want to learn more about the BDR SAI partner highlighted in this episode? Reach out to BDR’s Client Experience Coordinator, Samantha Minnar, or go to: https://www.bdrco.com/partners/

Listen HERE for more podcast episodes from BDR.

The post A Lifeline to Technicians: How to Better Support Your Team in the Field first appeared on BDR and is written by Erin Kunz.