Computers and software are becoming paramount to the future of industry, whether to automate automation engineering or expand the available design space for operational needs. Co-host Mark Hindsbo sat down to talk to the later and explain the transition happening in the world of production and manufacturing.

There are so many interesting topics in the realm of operations software, but to start off it’d be best to understand exactly what that encompasses as well as some of the advantages to deploying a software-first plan. Going virtual first, means more trials with fewer costs and less capital investment – just like the gains automotive companies have made with virtual crash-testing.

In this episode you’ll learn about:

(00:00) Who is Mark Hindsbo

(04:41) Integrating automation and operations

(08:58) Defining operations software

About the voices:

Mark Hindsbo is the Head of Operational Software at Siemens Digital Industries. In his role, he helps manufacturers design and operate flexible, adaptive and increasingly autonomous plants and factories. His deep passion for engineering and software drives his goal to help customers build products for a better future.

Nick Finberg is a technical marketing writer and coordinator for Software-Defined Everything, with a background in Nuclear Engineering. He has worked with experts to cover many industries and topics including Automotive, Battery, sustainability, and systems engineering.