The Camargue Podcast

Opinion polling: representation, regulation and misinformation


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As 2024’s stream of major elections continues

across the world, the media is filled with data on public sentiment and party
preferences. 


In this episode, Jane Frost, CEO of the Market

Research Society, joins account director Angharad Chandler to discuss the
intricacies of political opinion polling, changes in the sector since the 2015
UK general election, and how we can all make better sense of the headlines.

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