Ever wondered how your farm could earn more while sharing the Southland story? This episode unpacks how agritourism is already transforming farms into thriving, experience-rich destinations—and why now’s the time to get involved.

Rachael chats with Marijke Dunselman, founder of Agritourism New Zealand, about what agritourism really looks like on the ground, how Southland farmers are already making it work, and what support is available to help you get started. From farm tours to high-end stays and veggie garden workshops, Marijke shares the tools, trends and untapped potential waiting right here in our region.

Key Takeaways:

·        How Southland farmers are adding new income streams with agritourism

·        What kinds of experiences tourists are actively looking for—and willing to pay for

·        Why collaboration across catchment groups could unlock new tourism opportunities

Guest Marijke Dunselman brings decades of tourism expertise and a deep understanding of Southland’s rural landscape through her work with Agritourism New Zealand.

Thinking about agritourism but not sure where to start? Hit play—you might just find your next on-farm opportunity.

#agritourism #SouthlandNZ #catchmentgroups #ruralbusiness #farmdiversification

Connect with Marijke at Agritourism New Zealand

Website: https://www.agritourism.nz/

Facebook: https://www.facebook.com/groups/agritourismnz/

Instagram: https://www.instagram.com/agritourismnz/

Email: [email protected]

Connect with us at Thriving Southland

Website: https://www.thrivingsouthland.co.nz/

Facebook: https://www.facebook.com/ThrivingSouthland/

YouTube: https://www.youtube.com/channel/UCERVHLoTWa0c4IL4BC4b_Kw

Email: [email protected]