A conversation between Havas Lynx Interactive Director, Adam Emmott and Head of Strategy, Dan Weaden. Adam and Dan share nearly 30 years’ experience working in healthcare communications, having developed award-winning campaigns for some of the largest global brands in the industry. Adam and Dan discuss the incredible opportunities to improve outcomes with empowered patients, millennial attitudes and harnessing the power of the crowd. They talk about the need for healthcare to learn from consumer brands, and ensure they remain relevant in today's society.